Vice President of Marketing

Recruiting Firm Riderflex has been retained by a confidential client to find a Vice President of Marketing.

Company: Confidential
Industry: Software Development
Title: Vice President of Marketing
Reports to: CRO
Direct reports: 7 direct, 7 indirect (14 total marketing org size)
Type: Full-time/W-2
Compensation: $185k-$200k base + 20% performance bonus
Benefits: Yes

Position Summary
They are looking for a Vice President of Marketing who will be responsible for developing and executing the company's global marketing strategy. In this role, you will lead resources in Europe, Australia, and North America to build upon their strong traditional marketing success while opening new opportunities with digital and digitally integrated marketing.  
 

Responsibilities

Own Marketing Strategy: Partner with cross-functional leaders, marketing team and partners to spearhead holistic marketing strategy focused on both new customer acquisition and existing customer expansion. 

Guide Funnel Optimization: Work with demand generation and partners to oversee and refine the customer lifecycle and all journeys within, analyze and report on the effectiveness of all demand-generating marketing channels, and guide which efforts to scale or adjust. 

Scale Systems, Processes & Standards: Own the team tech stack and strategically optimize how we leverage our tools and systems, own partner relationships, develop the team's ability deliver outstanding integrated campaigns by efficient and effective processes and standards.

Goals and Resourcing: Set, measure, and report on progress toward short and long-term department goals aligned with company strategy; identify and prioritize resource needs; develop and manage annual marketing budgets, spending and other financial considerations

Team Development: Nurture and grow a team of outstanding ICs within demand generation, product marketing, brand, content, and creative; Retain and recruit (where necessary) top marketing talent. 

Strengthen and Strategically Leverage our Brand: Work with content, brand, and creative teams to oversee the development and execution of integrated strategies to increase brand awareness and sentiment and communicate our vision across the industry. 

Other Duties
Please note this job description is not designated to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

Required Qualifications: 

• Bachelor's degree. 
• 10+ years of marketing leadership experience.

Preferred Qualifications: 

• History of scaling B2B SaaS go-to-market motions.
• Successful track record in senior marketing roles, creating integrated marketing experiences that drive revenue.
• Excellent leadership skills, history of building high-performing teams, and working with globally distributed stakeholders.
• Experience building marketing programs for international audiences.
• Superb written and verbal communication skills.
• Highly articulate and diplomatic, able to leverage data-driven insights that support courses of action.
• Ability to listen and build authentic connections with customers and teammates.
• Always curious, always learning, and never afraid to ask questions. 
• Passion for working in and managing a fast-paced and collaborative environment.
• Experience developing brands from positioning and messaging strategy through execution.
• Demonstrated consistent ability to grow inbound pipeline through unified strategies that leverages specialists across all available channels: SEO, paid advertising, organic social, content and email marketing.

Reasons to join their Team:

• Opportunity to be a part of a well-established, high-performance company that has been in business for over 30+ years.
• Full benefits including health care, paid time off, life insurance, and 401k plan with company match for eligible team members.
• Work alongside a supportive team with an emphasis on learning and development opportunities.
• Our Promise: You will learn, grow, and be appreciated for your impact and contributions.
• Z-Factor: Our most celebrated value is that you will work with a team of caring, high-performing, and passionate people who have fun supporting our vision, innovation, and continuous improvement. 

About Recruiting Firm, Riderflex
Riderflex is a top-rated national recruiting firm serving small to large companies globally. Our services range from C-level executive Search to Mass-Volume Associate-Level Hiring, catering to all functions and industries. We specialize in an executive recruiting process that involves vetting candidates through video interviews conducted by seasoned C-level executives.

Furthermore, we are renowned for our unique approach to finding the perfect fit for both clients and candidates. With a strong emphasis on cultural analysis and an executive recruiting process led by C-level experts, we excel at understanding and meeting specific industry needs.

Our mission is to create dynamic work environments driven by our commitment to excellence in recruiting, consulting, and candidate services. At Riderflex, we don’t just fill positions; we forge lasting relationships that propel businesses and careers forward.

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