AVP, Digital and Growth Marketing

Full Time
Senior Manager/Supervisor
Recruiting Firm Riderflex has been hired by our client, Chevron Federal Credit Union, to find their AVP, Digital and Growth Marketing. 

Company: Chevron Federal Credit Union
Industry: Banking
Job Title: AVP, Digital and Growth Marketing
Location: Remote
Type: W-2 Full-Time
Reports To: SVP, Head of Marketing
Supervises: 3 Direct Reports
Salary Grade: $90,000 - $150,000 (depending on geographic location, experience, and

 General Summary:

The AVP, Digital and Growth Marketing owns and leads digital and growth marketing and communications strategies and execution for owned, organic and paid digital channels to drive growth in credit union members, deposits, and loans across two brands. Channels include, but are not limited to, paid and organic social media, SEM, SEO, Display, websites (front-end UX, CRO, and content and design optimization), Salesforce Marketing Cloud/CRM and all automated marketing strategies and execution, email (e.g., email journey mapping, A/B testing, list development, distribution, reporting and analysis), and owned digital across digital banking and branches as well as other potentially new media channels. Must have a performance marketing mindset and skillset, able to plan, budget, execute, target, segment, test, measure and analyze growth marketing strategies and tactics. Must be an experienced, hands-on digital marketer with creative targeted marketing ideas to engage members. Must be a digitally savvy growth driver who will roll up their sleeves and build a fresh digital marketing, website experience, and optimization practice from the ground up for our credit union and members. Ideal candidate is also thrifty with a budget, highly analytical, strategic, data-driven, creative and curious, and humbly operates with a growth mindset.

Qualification Requirements:
  • Bachelor's degree in marketing or related field and 10 years experience in digital marketing or performance, ideally in a financial services business or similar.
  • 8+ years of experience in SEM, SEO, and digital advertising.
  • 8+ years of hands-on expert-level experience with Google Analytics, Marketing Cloud (Salesforce CRM) Platform, including AdStudio and Advanced Analytics, and Google Search Console.
  • Adept with reporting platforms such as Microsite Power BI, Omniture Analytics and/or Google Analytics, and Microsoft Excel.
  • Strong presentation and communication skills with Microsite PowerPoint or similar.
  • Expert knowledge of Content Management Systems like SiteFinity and SEO and website management platforms,such as SEMRush, Screaming Frog, Google Search Console and aHrefs a plus.
  • Hands-on experience managing small- and large-scale paid search, social and display campaigns on Google Adwords and proficient in the latest features such as RLSA, DSK, and Smart/Dynamic Display and targeting strategies and tagging tools.
  • Equivalent combination of education and experience may substitute for stated qualifications. 
  • Proven optimization of CRM journeys and extensive knowledge of CRM platforms, specifically Salesforce Marketing Cloud.
  • Strong Google Analytics/Tag Manager capabilities.
  • Compute rates, ratios, and percentages.
  • Familiarity with Adobe Creative Cloud (In-design, Photoshop, Illustrator) a plus.
  • HTML/CSS & Sitefinity CMS experience a plus.
  • Ability to quickly learn specialized software.
  • Ability to write and speak effectively in English using correct spelling and grammar.
  • Basic math skills including the ability to compute rates, ratios, and percentages using a 10-key.
  • Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel. Moderate keyboard skills at 40 wpm.
  • Excellent customer service skills.
  • Lead and implement strategic direction for all digital and performance/growth marketing efforts from soup to nuts, including planning, targeting, setting up, tracking, optimizing and measuring digital and owned media campaigns, increasing usage of Prisma digital marketing platform. Increase social media engagement, website engagement and digital banking usage. Set digital marketing roadmap, under the guidance of the SVP, Marketing. Oversee owned and organic digital, from website experience to campaigns, including creation of landing pages, a testing roadmap, and an SEO practice to improve front-end UX. Will set corresponding website improvement goals.
  • Identify acquisition and retention-focused opportunities and strengthen marketing campaigns to grow new members and balances; keep the website and rates up to date across all owned and digital channels; Lead the SEO, SEM, paid digital and social media strategies and execution, developing channel-specific plans as well as multi-channel digital campaigns (separately and in collaboration with AVP, Brand Marketing & Creative) and ongoing reporting; Campaign and Always-On calendar development and maintenance (in collaboration with AVP, Brand Marketing & Creative), including website testing and optimization plans.
  • Develop and maintain digital and performance marketing KPIs and measurement framework for owned, organic and paid digital.
  • Digital vendor and media agency evaluation, selection, and management, including new CMS RFP.
  • Budget management plus ROI tracking and reporting for Paid Media.
  • Manage staff, including coaching, performance management, digital marketing operations management, project management, training, and hiring.
  • Monitor industry trends, as well as, competitor landscape and make appropriate suggestions for changes needed with our digital campaigns.
  • Communicates regularly and effectively with management about activities, ideas, plans, and/or significant problems, with a solutions-oriented mindset, including monthly reporting.
  • Maintains complete confidentiality of member, employee, and Credit Union information.
  • Reliably completes assigned work on time and motivates the team to do the same.
  • Bonus/incentives for all regular employees
  • 401(k) with 8% company contribution
  • Medical, dental, and vision insurance for employees and dependents paid at 80%
  • PTO and paid sabbaticals
  • Tuition reimbursement

About Chevron Federal Credit Union

Founded in 1935, Chevron Federal Credit Union (CFCU) is a financially robust and expanding entity offering home, auto, and personal loans alongside checking and savings accounts with top-tier rates and tailored service to its over 130,000 global members. This member-driven institution, with its roots deeply embedded in serving its community, is headquartered in Oakland, California, and operates branches across seven states.

Positioned in the top 1% of credit unions in the United States, CFCU boasts a strong asset base exceeding $4 billion, underscoring its reputation as a reliable financial partner dedicated to exceptional value and member satisfaction. The union prioritizes the financial well-being of its members over product sales, catering to a diverse range of financial needs, from those embarking on their financial journey to those needing significant loans or aiming to enhance their savings.

CFCU distinguishes itself through a commitment to understanding and addressing individual member requirements, reinforcing the belief that personalized service extends beyond mere slogans. This ethos permeates the organization, influencing its employee-centric policies. CFCU acknowledges and rewards the contributions of its staff with generous leave policies, including substantial paid parental leave and sabbaticals. The organization's positive and proactive culture, fostered by the Team Spirit Committee through various fun and charitable events, accentuates its commitment to work-life balance, mutual respect, diversity, and inclusive employee engagement. Long-term employee tenure, often spanning over three decades, is a testament to this nurturing work environment. Competitive remuneration and comprehensive benefits further solidify CFCU as an employer of choice.

About Recruiting Firm, Riderflex
Riderflex is a top-rated national recruiting firm serving small to large companies globally. Our services range from C-Level Executive Search to Mass Volume Associate Level Hiring, catering to all functions and industries. We specialize in an executive recruiting process that involves vetting candidates through video interviews conducted by seasoned C-level executives.

Furthermore, we are renowned for our unique approach to finding the perfect fit for both clients and candidates. With a strong emphasis on cultural analysis and an executive recruiting process led by C-level experts, we excel in understanding and meeting specific industry needs.

Our mission is to create dynamic work environments driven by our commitment to excellence in recruiting, consulting, and candidate services. At Riderflex, we don't just fill positions; we forge lasting relationships that propel businesses and careers forward.


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